Currently, we are expanding our team and looking for an individual highly experienced in digital marketing, PR, and product analytics who will be strategizing and driving marketing communications and user acquisition.

We expect candidates to have the following skills:

5+ years of direct, growth-focused experience in digital marketing, preferably in the fintech industry or finance

Proven experience in building marketing, PR, and brand strategy from the ground up

Ability to analyze the competitive environment and available data to figure out market trends and to identify marketing opportunities

Experience in facilitating organic user acquisition, including SEO and CRO

A must: successful experience in content marketing and creating content strategies

Deep understanding of PR techniques and content distribution

Excellent skills in identifying growth opportunities and outlining an action plan to seize these opportunities

Ability to understand sophisticated technical and financial concepts

Structural thinking and ability to prioritize the pipeline

Hands-on experience in the cohort analysis and the analysis of customer funnels

Hands-on experience in web analytics (GA and other tools)

Strong skills in defining an appropriate tone of voice for marketing materials and content

Excellency in preparing presentation decks and other marketing materials

Perfection in reporting, presentations, pitches, and communication

A data-driven approach to improving a chosen strategy

Growth hacking mindset and motivation to constant experimentation

Fluent English (C1+)

We consider the following skills as a strong advantage:

Experience in trading stocks/derivatives/cryptocurrencies

Successful experience in a similar role in known DeFi startups

Passion for cryptocurrency, blockchain, or financial markets

Duties:

Set marketing goals and objectives

Create, plan, and execute high-growth marketing campaigns

Plan, implement and manage marketing strategy

Define Equilibrium’s professional and retail audience segments and outline the acquisition strategy for each segment

Develop new marketing tactics and identify opportunities to expand into new channels and improve our tactics on current channels to boost user acquisition and retention

Review and manage Equilibrium’s content marketing strategy

Scale and automate the growth process of new customer acquisition channels

Find the most efficient ways to drive traffic to our website, landing pages, social media, apps etc.

Prioritize and optimize our growth channels

Definition, monitoring of the company relevant KPIs and control of the measures to achieve the objectives set, present reports

Optimize growth via paid acquisition, retargeting, and product optimizations across web and native-app growth channels

Keep the marketing budget in check

Lead a marketing team in which you motivate and achieve steady improvements in your area

Identification and promotion of high potentials and talents

Compensation and benefits:

Ability to work remotely

Competitive salary

Annual bonus and upside potential

Awesome team and inspiring fast-paced startup culture around

Contact us

Looking forward to your background details sent to

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